Naomi
Simson spoke at an event I attended a few weeks back. Do you know who she is? CEO for Red Balloon, an organisation she
founded, based on fun...look her up in google.
She
was super polished in front of the crowd – a piece of marketing for Red Balloon
– practiced and professional. In
Australian terms, perhaps verging on over-the-top. But before you misread me, can I suggest this
is what it takes to be successful.
One
quote from Naomi caused me to think – What
causes growth is the ability to make a difference to another human being. How does that work? For business transactions, let’s remember
that every business consists of people.
For two businesses to grow, then each business must find a way to make a
difference for the people in the other business.
The
difference needs to be relevant. There’s
no point making a difference (let’s say ‘reducing costs’ when the business and
the people in that business are trying to increase revenues) for something
unimportant. To understand what is
relevant, you need to ask questions and listen.
But
this is not a business blog. This is a
chart of my progress towards publication of my first novel. One part of the strategy is to ‘build an
on-line’ platform – essentially a group of followers that read my blogs, and
when it comes time to approach a publisher, I can point to my success as a
blogger.
So
here is the question. Given my
objective, what do you, the occasional reader of my blog want to hear
about? Anything? I’m going to keep writing what I’m interested
in, but also curious to know what interests you. Perhaps you’d like to know what the book is
about, or what challenges I’m facing. I
can tell you how many words, and what draft number. Or perhaps I can tell you about my efforts in
short story writing.
Am
I breaking a rule? Is a blog supposed to
cater to its readers? Or am I supposed
to come up with interesting stuff to you all on my own.
I
go back to Naomi Simson’s quote. The
relationship between the blog and you needs to be relevant, before I can even
hope to make a difference. Go on, write something about what you hoped to read when you clicked on this blog. Tell me...
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